Traditional weaving is one of the few skills that already exists in the households we serve — what is missing is design refresh, working capital and a fair market. Our cluster programme supplies all three.
We bring in designers to update colour and product lines without losing the traditional identity, arrange yarn on a revolving fund basis so weavers are not trapped by middlemen, and take finished products to exhibitions, online marketplaces and institutional buyers.
Weavers are organised into self-help groups that maintain their own accounts, and a share of every sale is retained as a group corpus for emergencies.